Vets4Pets launches national campaign to champion industry heroes

Practice group Vets4Pets has launched a national campaign to celebrate and thank all veterinary teams caring for the nation’s pets.

In launching the campaign, the group said it wants to champion everyone working across the professions to showcase their passion, dedication and commitment.

Vets4Pets said the campaign followed its Project Listen report, which raised the need for increased support and recognition for everyone working across the professions.


Vets4Pets, part of the Pets at Home Group, has produced what it believes is an industry-first video depicting veterinary professionals “in a way that they have never seen themselves before”. The all-access film follows the company teams from its Leeds Birstall and Handforth practices dealing with the highs and lows of a typical day in practice.

Keith Leonard, veterinary surgeon and practice owner at Vets4Pets Leeds Birstall, said: “While there are no words that can do justice to the sheer passion and determination demonstrated by the entire veterinary community, taking part in this campaign and seeing the result is really emotional .

“After an unimaginably turbulent few years, this campaign makes me feel incredibly proud of my whole team. It genuinely shows what it’s like to work in veterinary practice, and I can not thank each and every one of my team enough for their outstanding dedication to the care of our clients – both the pets we care for and their owners.

“We all live and breathe what we do, and I hope they feel a sense of pride when they see this campaign.”


Vets4Pets said it had announced a number of initiatives to support its colleagues and partners, including a partnership with the veterinary flexible working group Flexee to better support practices with operational demands.

It has also developed a new practice model to optimize the client experience, increase the proportion of time vets can dedicate to clinical work, and improve the overall work-life balance within practices, as well as providing a trained mental health first aider in every practice .

The group is also developing a partnership with VetLed to provide civility training to all Vets4Pets colleagues, to support with challenging client and co-worker behavior.

‘Immense pressure’

Gordon Dunn, people director at Vets4Pets, said: “The veterinary sector has experienced immense pressure following years of unprecedented challenges, and as an industry we need to do our utmost to ensure that veterinary professionals are supported in their development and careers. But alongside this, we need to understand that recognition goes a long way too.

“Teams across the nation have gone above and beyond to care for our pets when it has mattered most. They have poured their hearts and souls into their jobs, and it is this passion and level of care that really keeps the industry moving forwards.

“This is why we’re launching this campaign – to express an enormous amount of gratitude to our colleagues, along with the entire veterinary industry, for all they have done and everything they continue to do.”


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